November 2025

The global household paper market is experiencing steady growth. This growth is primarily driven by urbanization, increasing disposable income, and heightened health and hygiene awareness. Currently, two significant trends are shaping the industry: Focus on Sustainability: Growing consumer environmental awareness is increasing demand for products made from renewable or biodegradable materials (such as bamboo fiber, recycled pulp)-2.

1. Industry Upheaval in Crisis: From Panic Buying to Supply Chain Restructuring Global health crises, particularly the COVID-19 pandemic, had an unprecedented impact on the hygiene paper industry. The initial stage of the pandemic witnessed astonishing panic buying of toilet paper worldwide. Citizens in Australia, the United States, Japan, New Zealand, the UK, and Canada joined the