Household Paper Industry Trends: Sustainability and Premiumization

The global household paper market is experiencing steady growth. This growth is primarily driven by urbanization, increasing disposable income, and heightened health and hygiene awareness.

Currently, two significant trends are shaping the industry:

  1. Focus on Sustainability: Growing consumer environmental awareness is increasing demand for products made from renewable or biodegradable materials (such as bamboo fiber, recycled pulp)-2. Brands are actively seeking sustainable manufacturing methods.

  2. Premiumization and Functionalization: Demand for ultra-soft, highly absorbent, and scented functional products continues to rise. For instance, premium facial tissues enriched with cream or glycerin offer consumers a more delicate skincare experience.

Simultaneously, the rapid growth of e-commerce channels is transforming the distribution landscape, creating new opportunities for brands to reach consumers directly.


Jiangxi Rongyi Paper Products Co., Ltd.
Add: 1st Floor, Building 9, Zhenxing Science and Technology Park, Zhenxing Avenue, Ganzhou Economic and Technological Development Zone, Ganzhou City, Jiangxi Province, China
Email: glico3610@gmail.com
Tel: +86 19079930239

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